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Writer's pictureShirley Esid

Organic Social Media Growth Strategies for Small Business Owners

Updated: Nov 27, 2023

Hey there small biz owners, ready to take your social media game to the next level? Buckle up and get ready to learn some juicy secrets on how to grow your social media presence without spending a fortune on ads.



Create valuable content that your audience wants to see

It may seem obvious, but creating content that your audience actually wants to see is key to organic growth. Take the time to research your target audience and what they're interested in, then tailor your content to fit those interests. Don't just post for the sake of posting, make sure your content provides value and is engaging.

Pro tip: Use tools like Google Trends and BuzzSumo to see what's trending and what your audience is searching for.

Engage with your audience

Engaging with your audience is essential for organic growth. Respond to comments, DMs, and even create polls or Q&A sessions to get your followers involved. The more you interact with your audience, the more likely they are to share your content and recommend your page to others.

Pro tip: Use social media management tools like Hootsuite or Sprout Social to schedule posts and monitor engagement all in one place.

Collaborate with others

Collaborating with other businesses or influencers in your industry can help you reach a wider audience and gain new followers. This can be as simple as featuring each other's content or doing a joint giveaway.

Pro tip: Use influencer marketing platforms like AspireIQ or Upfluence to find relevant influencers to collaborate with.

Utilize hashtags

Hashtags are a powerful tool for getting your content seen by a wider audience. Use relevant and popular hashtags in your posts to increase your chances of being discovered by new followers.

Pro tip: Use hashtag research tools like Hashtagify or All Hashtag to find the best hashtags for your content.

Optimize your profile

Your social media profiles are like your online storefront. Make sure they are fully optimized with a clear bio, profile picture, and cover photo. Use keywords related to your business in your bio to make it easier for people to find you.

Pro tip: Use design tools like Canva or Adobe Spark to create eye-catching profile and cover photos.

By implementing these organic growth strategies, you can increase your social media presence and engage with your audience without breaking the bank. Remember, social media success doesn't happen overnight, so be patient and consistent with your efforts. Happy growing!

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